Simpler logistics. More efficient production. Unique quality. Improved customer experience. All this has been achieved by the Norwegian company Brunstad, by using the Tilter® rocker bracket in their popular armchairs.
Some of Brunstad's popular armchairs are equipped with different types of tilting mechanisms, which are relatively complicated to install. To simplify the production process, the furniture manufacturer has long been looking for a new and easier rocker bracket.
Brunstad’s solution was found in the unique Tilter® rocker bracket. The bracket stands out because it is creak-free and simple in its application. There is not a single mechanical part or adjustment device. The comfortable, rocking silent motion is due to the unique Stretch-and-Retract principle, based on a double-sided binding between the rubber core and the bracket’s metal parts. For relatively large armchairs, the model variant Tilter® Rec “LINE” was selected, which gives the chairs a comfortable, controlled forward and backward tilt.
Betech has worked with Brunstad since 2015 as part of the deployment of Tilter® Rec in the furniture manufacturer's armchairs. First launched in the 'Ceta’ model range and later in Brunstad’s other armchairs, such as 'Sting' and 'Smile'.
With Tilter® Rec, Brunstad has one rocker bracket for all their ranges of armchairs. Previously, the factory used several different rocker brackets. Tilter® is also easier to install than some of the previous brackets. Both contribute towards simpler logistics and more efficient production.
End users have the pleasure of a better seating experience that supports Brunstad’s high-end image in a market with significant competitors and high customer expectations.
"We will be manufacturing in Norway! We have taken this This is a strategic choice that we have taken to maintain and refine the qualities that Brunstad aims for in all our furniture. The Tilter® product fits very well in this strategy. We have worked with the person who came up with the product and the team at Betech for many years. Their rocker bracket has all the characteristics and qualities that we had been trying to bring to our armchairs for a long time."
— Ole Jacob Tronstad, Supply Manager